Choose a campaign goal and format

RafflePress Pro is a paid WordPress add-on for creating giveaways and contests aimed at growing website traffic, email subscribers, or social media engagement. Start with a goal-based template or create a campaign in the drag-and-drop editor without coding. Display it as a giveaway widget or use a dedicated landing page.

Configure prizes and entry actions

Add prizes and images, then select the actions participants can complete. Options include sharing or liking on Facebook, sharing on Twitter, joining an email newsletter, visiting a page, or watching a video. The available actions depend on the settings supported by the plugin.

Viral sharing can award bonus entries when participants refer friends or share the giveaway through a custom referral link. Verified bonus actions can add more entry opportunities; RafflePress checks actions through APIs where those checks are available.

Connect email and social processes

Email marketing integrations connect campaign activity with list-building workflows. Supported services include Mailchimp, Constant Contact, AWeber, Drip, and ActiveCampaign, with Zapier available for connecting other marketing apps. Participants can enter with an email address, and Facebook social login is also available.

Manage and customize the giveaway

Customize campaign styles and use tracking and reporting to review activity. Fraud detection helps verify actions and participant email addresses. When a giveaway ends, the random winner generator can choose one winner or multiple winners for multiple prizes. Developers can extend campaigns with custom CSS, hooks, and filters.

Giveaway widgets are responsive across mobile, tablet, laptop, and desktop screens. They are also described as optimized for web and server performance.

Set up a campaign

1. In the WordPress administration area, open RafflePress and start a giveaway.
2. Choose a goal-based template or use the drag-and-drop builder.
3. Add the prize and images, then configure entry and sharing actions.
4. Customize the styles and choose a widget or landing page.
5. Connect email marketing integrations if list growth is part of the campaign, then configure referral sharing or bonus actions as needed.