WP CTA Pro adds call-to-action formats and display controls to the WP CTA utilities. Create and manage CTAs in the WordPress administration area with an interface designed for setup without coding. The formats can carry promotions, contact prompts, lead-generation messages, newsletter signups, content promotions, or notices.

Choose a format for each message

• Floating buttons can prompt a call, contact link, or custom action.
• Banners and announcement bars appear at the top or bottom of the site for promotions and notices.
• HTML and shortcode CTAs provide flexible content blocks within the available builder.
• GDPR bars provide a format for consent and compliance notifications.

The underlying WP CTA tools also include sticky CTAs that remain visible as visitors scroll and tab CTAs that expand when visitors interact with them. Pro adds the formats above while keeping the same general process for creating, customizing, targeting, and publishing each CTA.

Set where and when a CTA appears

Display conditions can apply to specific pages or posts, or across the website. Timing, scroll behavior, and visitor interaction can also determine when a CTA appears. Customize its text, colors, fonts, position, and other styling settings. Entrance effects include slide and fade animations, and responsive design works with desktop, tablet, and mobile screens.

Test and review CTA activity

Create unlimited CTAs for different pages, campaigns, or audiences. Development Mode lets you test a CTA before it goes live. Click tracking and analytics help you review interactions; the listed Pro capabilities also include A/B testing. When the standard design controls do not meet a layout's needs, use the custom CSS editor. Priority support is included with the Pro upgrade.

Create and publish a CTA

1. Install and activate the WP CTA extension and its Pro edition.
2. From the WordPress dashboard, create a CTA and choose its format.
3. Enter the content and set its design, including colors, fonts, and position.
4. Choose page, timing, scroll, or interaction-based display conditions.
5. Test the CTA in Development Mode, then publish it when ready.
6. Review available click tracking and analytics.