Google Analytics tracking in WordPress

ExactMetrics Pro is the paid edition of ExactMetrics, a Google Analytics add-on for WordPress that works with Google Analytics 4. It brings advanced tracking setup and reports into the WordPress dashboard, where site owners can configure measurement without writing code or hiring a developer.

Track activity that matters to your website

Tracking options cover visitor interactions and various website needs:

• Events tracking measures important interactions and visitor behavior.
• Ecommerce tracking monitors online store activity.
• Custom dimensions tracking includes specific context to analytics data.
• Form conversion tracking helps review form-related results.
• Affiliate link tracking helps assess link performance.

These measures give site owners more context than general traffic figures alone. Store owners can examine revenue and conversion information, while publishers and affiliate sites can review content visits and link performance.

Reports for different questions

The Overview Report brings key Google Analytics data into an simple-to-read WordPress dashboard view. The Publisher Report shows which content gets the most visits, how affiliate links perform, and where partnership opportunities may exist.

The Ecommerce Report groups metrics such as total revenue, conversion rate, average order value, top products, and top conversion sources. The Search Console Report provides information about how the site ranks in Google, which can inform search optimization work.

Setup and reporting routine

Install and activate ExactMetrics Pro in WordPress, then follow its setup process to connect the site with Google Analytics. Configure the tracking functions relevant to the site, such as events, ecommerce, forms, custom dimensions, or affiliate links. After setup, use the dashboard reports to review collected information and refine the site's measurement needs over time.