PixelYourSite Professional extends WordPress tracking with Google Ads and TikTok tags, more event controls, and expanded commerce tracking and reporting. It works with a PixelYourSite setup that can include Meta Pixel and Conversion API, Google Analytics 4 (GA4), Google Tag Manager (GTM), and OpenAI Pixel and API capabilities.

Use event conditions to record specific actions

Automated events can include extra context such as the landing page, traffic source, and UTM data. When those events do not cover a measurement need, you can configure custom events for Meta, GA4, or GTM.

Triggers can respond to link clicks, CSS selectors, page view counts, mouse overs, video views, email link clicks, and post type. Professional also connects tracking with popular form add-ons and Elementor forms.

See more context in campaign and shop data

For Meta API events, customer data from forms and URLs can be used to improve Event Match Quality (EMQ). WooCommerce and Easy Digital Downloads (EDD) get more complete purchase tracking, with native reporting for both.

WooCommerce tracking can use default product IDs, SKUs, or Facebook for WooCommerce product IDs. Choosing the identifier used by the catalog helps keep product and tracking data aligned.

Set conditions for platform tags

You can configure multiple tags for a platform and use conditional rules to pick where each tag fires. Conditions can reflect pages, content types, campaigns, or visitor actions, so tags can follow the measurement needs of various parts of a site.

Consent-related controls include Google Consent Mode for GA4 tags and a Meta Limited Data Use filter.

Configure and review the tracking setup

Install PixelYourSite in WordPress, enter the relevant platform details, and configure Professional settings in the plugin options. Review the standard automated events first, then add custom triggers, platform tags, parameters, and conditional rules as needed. Refine WooCommerce or EDD tracking after connecting the store or download workflow.

Before publishing a campaign, review the configured events and reporting data to check that the intended tags fire in the correct locations.