Tracking Code Manager Premium gives WordPress site teams one interface for managing third-party scripts, tracking pixels, and custom code. When code is placed directly in theme files, a theme change can put tracking or external service integrations at risk. The add-on keeps code management in its own interface, where you can add, update, or remove entries.

Choose where scripts and pixels appear

Apply code across the site or select specific pages and posts. For example, a campaign pixel can execute on a landing page, while a service script can be limited to relevant content. The plugin can manage code for Google Analytics, Facebook Custom Audiences and Retargeting, Google Remarketing, Zendesk, live chat utilities, eye-tracking analytics, popups, affiliate tracking, and other services.

Track supported store conversions

For online stores, the plugin can detect WooCommerce, Easy Digital Downloads, or WP eCommerce and place a conversion pixel when a customer completes a sale. It also works with tracking one product at a time.

Manage regional and content-based placement

Options include segmenting pixel tracking and blocking code by country or location. You can also remove tags for selected locations, pages, or content types. These controls help teams decide where tracking runs in light of privacy requirements that apply to their region.

Set up and get support

Add the plugin to your WordPress site, then use its management interface to create or review a code entry and select its placement. Premium is the paid edition, described as offering more advanced functions than the base plugin, and includes full support. When reporting a problem, provide the steps needed to reproduce it. Security issues can be reported through the Patchstack Vulnerability Disclosure Program.