Lasso is a paid WordPress edition for publishers who manage affiliate offers across reviews, comparisons, guides, and other content. Add an offer URL to the dashboard, then place a shorter site path such as /go/your-slug/ in a post. If a merchant changes an offer, tracking URL, or product destination, update the managed link in the dashboard to keep its uses current.

Product displays

Add product shows to posts and pages with the Lasso block or shortcode. A display can include an image, title, price, badge, and buttons, giving reviews, roundups, buying guides, and recommendation pages a structured way to present products. The paid edition includes richer display layouts.

Link activity

Each cloaked link stores a basic click count. Lasso includes deeper reporting for reviewing link activity and link monitoring for ongoing affiliate link maintenance as offers and articles change.

Groups and imports

Sort links into groups by niche, merchant, or campaign. If you already have a link library in another plugin, supported import sources include Pretty Links, ThirstyAffiliates, Easy Affiliate Links, AAWP, EasyAzon, AmaLinks Pro, Earnist, and Affiliate URLs.

Lasso works with the Block Editor and Classic Editor. Optional Amazon product details can help fill product information on displays when Amazon credentials are connected.

Getting started

1. Install and activate Lasso in WordPress.
2. Add affiliate links in the dashboard, import an existing library if needed, and make groups to organize links.
3. Insert a managed link or product display into a post or page.
4. Connect Amazon credentials if you want to use optional Amazon product details.