Goal Tracker for Google Analytics GA4 Pro lets you configure WordPress interactions to send as event data to Google Analytics 4, without writing custom tracking code. Choose what to measure in the add-on interface, then review the resulting events in GA4. The interface also guides you through recommended events, which can help when adapting a setup after moving from Universal Analytics.

Choose what should trigger an event

• Links: Track internal and external links, with a dedicated event for email links.
• Clicks: Record clicks on selected page elements, such as a call-to-action button or a contact form submit button.
• Visibility: Fire an event when an element comes into view, such as an advertisement, call-to-action, or pricing table.
• Recommended events: Use the interface to configure GA4 recommended events without manually writing event code.

The add-on can also work on a site that already uses Google Tag Manager, so you can configure event tracking alongside an existing tag-management setup.

Pro tracking and team permissions

• WooCommerce: Add tracking for WooCommerce activity.
• User tracking: Track user-related interactions as part of your GA4 measurement setup.
• Placeholders: Add contextual values to event data.
• Media: Track audio and video hosted on your website, as well as videos on YouTube and Vimeo.
• Contact Form 7: Track form submissions.
• Plugin management: Use permissions to support team workflows for managing the plugin.
• Pro support: Access the Pro support team for setup questions.

Set up and review tracking

1. Install Goal Tracker for Google Analytics GA4 Pro on your WordPress site and activate it.
2. Open the plugin interface, select the interactions or media to measure, and configure the event settings.
3. Review your selections, then check Google Analytics 4 for the resulting event data.