Advanced Dynamic Pricing and Discount Rules for WooCommerce Pro organizes store pricing around rules. Each rule defines eligible products, quantity or customer conditions, and a discount or cart adjustment. Rule types include product, bulk, tier, role, cart, BOGO, and gift offers. Pro adds selected-customer targeting, purchase-history conditions, multi-parameter product filters, gift choice, promotional messages, and URL activation.

Choose eligible products and set prices

Apply product discounts to individual products, selected variations, categories, or storewide promotions. Set a fixed price per entry or a package price, such as three products for a fixed amount. Product filters combine parameters such as category and color to narrow eligible items. Product Collections can group products for offers involving remaining stock or products with no sales.

Set quantity and customer conditions

Bulk and tier discounts can depend on quantities for selected products, categories, or variations. Depending on the rule, quantities may be counted across matching products or variations. Role discounts set prices for groups such as employees, students, wholesalers, or loyal customers. Pro rules can target selected customers and use purchase-history details, including order amount and total spent.

Adjust cart pricing

Cart rules can use conditions such as subtotal, shipping method, and item count, along with customer properties such as order amount and total spent. Available adjustments include free shipping, a percentage fee, disabling WooCommerce coupon use, and tax exemption.

Present and activate promotions

Use a rule's advertising section to announce a discount or gift. Customers can choose gifts from a product list or category, while Auto Add to Cart can add a recommended product or add one at a discounted price. Other offers can discount the cheapest or second-cheapest item, including a 100% discount on the second-cheapest item, or apply a discount to every second item. Exclusive rule types apply one discount from a group of possible discounts.

Activate a rule with a coupon entered in the cart or at checkout, or use a URL to share an offer, such as in an email. Promotional discount messages can be customized to show shoppers information about an available offer.

Manage rule priority and prepare a promotion

Rules can be combined, and their priority can be managed when several pricing conditions apply to the same products. Install the Pro add-on in the WooCommerce store, configure the products, conditions, filters, messages, coupons, gifts, and priorities for the offer, then review its pricing and cart behavior before publishing. Support covers configuration questions and recommendations, WooCommerce and WordPress compatibility updates, and common functionality problems.