Structured data for WordPress

Schema Premium is the paid edition of the Schema WordPress add-on. It builds on the add-on’s lightweight approach and includes more structured data types, placement options, and control over the data used for properties. It outputs JSON-LD, which gives search engines machine-readable context about page content. Structured data may affect how eligible content appears in search results, but it does not guarantee an enhanced listing.

Choose where markup appears and which data it uses

Schema types can be enabled across a post type or category, or applied elsewhere within site content. You can customize the source data for properties and map properties to available values. Post meta created by other plugins can also be reused as schema data.

Supported content areas include pages, posts, archives, author pages, headers, footers, breadcrumbs, videos, and audio. Premium adds support for these types:

• Article and BlogPosting
• Event, Course, and SpecialAnnouncement
• FAQPage and HowTo
• JobPosting and LocalBusiness
• Person, Product, Recipe, Review, and Service
• SoftwareApplication and WebPage

Video, audio, and other plugin processes

VideoObject markup can be enabled automatically for videos embedded through oEmbed from VideoPress, YouTube, TED, Vimeo, Dailymotion, and Vine. AudioObject markup can be enabled for oEmbed audio from SoundCloud and Mixcloud.

The plugin is listed as working with Yoast SEO, AMP, AMP for WP, WPRichSnippets, The SEO Framework, WPBakery Page Builder, ThirstyAffiliates, and Easy Digital Downloads. Integration depth can vary by pairing. WooCommerce integration is available through a separate Schema for WooCommerce extension. Related extensions include Schema Review, Schema Default Image, Schema FAQ Block, Schema How-To Block, Schema Rating, and Schema Reviews.

Schema Premium is intended to work with well-coded WordPress themes. Genesis 2.x, Thesis 2.x, and Divi are listed among the themes tested with it. Developers can extend its functionality through plugins, extensions, or a theme’s functions.php file.

Setup and support

1. Install Schema Premium on your WordPress website.
2. Configure the schema types and content locations that fit your site.
3. Customize property data sources if your workflow requires it.
4. Review the generated JSON-LD and check it with a structured data validator.

Paid visitors can contact the Schema team for one-to-one email support.