Pixelavo Pro brings Facebook Pixel management, server-side conversion tracking, store events, and campaign tools into the WordPress dashboard. Browser and Conversions API tracking can work together, while WooCommerce and Easy Digital Downloads (EDD) integrations connect store activity to advertising events.

When browser and server events work together

Configure multiple Facebook Pixels for various ad accounts or campaigns, then send events through the browser Pixel and the Facebook Conversions API. Server-side events can help maintain tracking coverage when ad blockers or privacy settings affect browser tracking. Automatic event matching connects site activity with corresponding events in Facebook Ads Manager, and real-time tracking lets you review user interactions.

Store integrations determine available events

WooCommerce tracking includes purchases, add-to-cart actions, checkout activity, and other ecommerce events. EDD supports purchase tracking. You can also define custom events for page visits, button clicks, link interactions, and form submissions.

• Use advanced matching to send additional customer information for attribution.
• Add relevant event details such as referrer, language, categories, tags, coupon usage, and shipping information.
• Track premium events such as video activity, internal and external links, and subscription activity.

Exclude selected WordPress roles, including administrators, editors, or contributors, to keep their activity out of Pixel events. Time-delay settings can also prevent bouncing users from triggering events.

Feeds and AI tools shape campaign work

Generate product feeds for Facebook Dynamic Product Ads and Custom Audiences from WooCommerce or EDD product information. In the dashboard, the AI Ad Copy Generator uses product details, target audience, and campaign objectives to create variations of primary text, headlines, and descriptions. Tone settings include professional, casual, urgent, and luxury.

The AI Marketing Consultant offers a chat interface for questions about campaign setup, targeting, Pixel troubleshooting, conversion tracking, budget allocation, and advertising practices. Conversation history is saved for later reference. Available model choices include OpenAI GPT-3.5, GPT-4, GPT-5, and Google Gemini. AI tools require your own provider API key, and usage charges are paid to the selected provider.

Setup and data handling

Install and activate Pixelavo Pro, add your Facebook Pixel details in the plugin settings, and configure Conversions API options if you plan to use server-side tracking. Set up WooCommerce or EDD events, define custom events as needed, and test event activity before using it for campaign decisions. To use the AI tools, connect an OpenAI or Google Gemini API key.

API keys are protected with AES-256-CBC encryption. AI queries go directly to the selected provider; Pixelavo does not proxy or store those conversations.