Pixel Tag Manager for WooCommerce Pro sends WooCommerce activity to the analytics and advertising platforms you select. Add the relevant Pixel IDs in the add-on options, pick integrations and tracking options, and use Google Tag Manager to collect shop events without writing code. Individual pixels can be enabled or disabled as needed.

Follow activity from product views to purchases

The plugin can capture page views, product views, product list views, entry selections, add-to-cart actions from product and listing pages, cart removals, checkout initiation and steps, and purchases or order conversions, including Thank You page visits. The selected platform and its settings determine where tracking data is sent.

Connect tracking to analytics and ad platforms

• Google Analytics 4: Enhanced eCommerce and form submission tracking. Use the Google Tag for GA4, Google Ads or both.
• Google Ads: Conversion, enhanced conversion, form conversion and dynamic remarketing tracking.
• Meta: Meta Pixel and Facebook Conversion API, with advanced matching.
• TikTok: Pixel and Conversion API, advanced matching and ROAS tracking for TikTok Ads.
• Pinterest: Pixel and Conversion API with advanced matching.
• Microsoft Ads: Microsoft Advertising, also known as Bing Ads, with dynamic remarketing and advanced matching.
• Snapchat and Twitter: Pixels with advanced tracking options.

Advanced Settings includes a control to enable or disable Advanced Matching data sharing. Conversion API logs let you review server-side activity for supported platforms, and purchase event controls let you adjust how purchase tracking is handled.

Manage consent and review GA4 reports

An Axeptio integration with Google Consent Mode v2 helps manage cookie consent banners without coding. GrowInsights360 is available in its Lite version as a GA4 dashboard. Its purchase journey reports can be viewed by country, device category, language, city and browser. Reports offer preset and custom date ranges, comparisons with previous periods, and CSV or PDF downloads for table data.

Install and configure

1. Upload the plugin to /wp-content/plugins.
2. Activate it through the WordPress Plugins menu.
3. Open Pixel Tag Manager and select Pixels Settings.
4. Add the relevant Pixel IDs and configure the integrations and tracking options you need.

Tooltips in the settings provide guidance for finding and entering Pixel IDs.