MWB HubSpot for WooCommerce connects a WooCommerce store with HubSpot and can sync historical and new store data. The HubSpot plan determines which product details are included:

• HubSpot Free: product name, product image, product price, and product description.
• Marketing Professional or Enterprise: those four fields, plus product SKU and product image URL.

Customer entries and segmentation

WooCommerce prospects and customers can sync to HubSpot CRM. Contact timelines can show activities, orders, transactional information, abandoned-cart details, site activity, and email interactions.

Teams can create segmented lists for leads, customers, and abandoned carts using recorded details such as products purchased or viewed, website activity, and order value. These lists can help tailor communications to each audience.

Abandoned carts and order stages

The integration can identify contacts who added products to their carts but did not complete checkout, and show which products they left behind. Teams can use that information to send follow-up emails.

WooCommerce order statuses can be mapped to deal stages in a selected HubSpot pipeline. Configure the mapping during add-on setup or afterward so order progress is reflected in the CRM pipeline.

Email, advertising, and reporting

HubSpot can be used to create and send responsive emails, build marketing automation processes, and create advertising campaigns on Facebook, Instagram, LinkedIn, and Google. Reports show customer and order information for reviewing store activity.

The sync log records API activity, including created lists, built workflows, and errors, so teams can review synchronization events.

Setup

Install MWB HubSpot for WooCommerce in WordPress, connect the store to HubSpot, and configure synchronization settings. Select a CRM pipeline if needed, map WooCommerce order statuses to deal stages, and review sync logs. With Marketing Professional or Enterprise, product synchronization also includes SKU and image URL data.