Mailchimp for WordPress connects sign-ups on a WordPress site with a Mailchimp account. Create mobile-optimized forms with control over their fields and native HTML, or connect Mailchimp to a form already on the site. With the Premium WooCommerce integration configured, the shop can send order data to Mailchimp, where store owners can see subscriber purchases and email campaign revenue.

Forms and existing integrations

Sign-up forms can use the WordPress comment and registration forms, Contact Form 7, WooCommerce, Gravity Forms, Ninja Forms 3, WPForms, BuddyPress, MemberPress, Events Manager, Easy Digital Downloads, Give, UltimateMember, HTML Forms, and AffiliateWP. If a extension is not listed, the custom integration feature may provide a way to connect it. Developers can also use the PHP API to add subscribers to Mailchimp programmatically.

Related settings include Mailchimp Top Bar and Boxzilla Pop-ups, which support additional ways to present sign-up opportunities when configured with the site.

WooCommerce order data in Mailchimp

Premium adds the WooCommerce connection for sending store orders to Mailchimp. Once the integration is configured, purchase information can appear alongside subscriber and email campaign activity. This gives store owners a view of what subscribers purchased and the revenue associated with email campaigns; it does not guarantee a particular marketing result.

Ways to show a form

Add a form to a post or page with the [mc4wp_form] shortcode or the Gutenberg block. For a widget area, use the plugin’s form widget through the WordPress Widgets screen. A PHP function is available for displaying a form from theme documents. The plugin also provides filter and action hooks for changing or extending its default behavior, with example code snippets for developers.

Connect WordPress and Mailchimp

1. Install and activate Mailchimp for WordPress in WordPress.
2. Enter a Mailchimp API key in the plugin options to connect the account.
3. Open Mailchimp for WP > Forms, select at least one Mailchimp list, and optionally add form fields.
4. Place the form with the shortcode, Gutenberg block, widget, or an existing form integration.
5. For a WooCommerce store, enable Premium and configure its WooCommerce integration to send orders to Mailchimp.