What content can the add-on describe?

Schema & Structured Data for WP & AMP Pro adds Schema.org structured data in JSON-LD format to WordPress content. Use it to describe articles, products, businesses, events, reviews, recipes, videos, and other content. It works with AMP for WP and AMP by Automattic for sites using either add-on.

The plugin includes more than 35 schema types, such as Blog Posting, News Article, Local Business, WebPage, Article, Recipe, Product, VideoObject, Course, QAPage, Review, Event, JobPosting, Service, Trip, SoftwareApplication, MobileApplication, and Person. The supported types also cover property and location content.

How do templates and show rules work?

Schema Templates let you define a set of schema markups and reuse it with the main schema types. In Gutenberg, Schema Type Blocks let you create content with blocks while JSON schema markup is added automatically.

Conditional Display Fields let you include or exclude posts, pages, post types, taxonomies, and more. Knowledge Base Support can recognize content based on an organization or person through the data type option. The plugin also supports unlimited custom post types for configuring structured data across custom content.

How are reviews and integrations handled?

The Review Module makes rating boxes with pros and cons and adds their schema markup. Pro features include Google business reviews and their markup, with review fetching from more than 75 platforms.

The plugin can import data from other schema plugins, including SEO Pressor, WP SEO Schema, and Schema Plugin. Its integrations include kk Star Ratings, WP-PostRatings, bbPress, Easy Liveblogs, wpForo, RealtyPress Premium, Discount Rules, WP Job Board Pro, and EventPrime.

Which output options are available?

Output options include defragmenting markup, adding it in the footer, Pretty Print, and MicroData cleanup. Other functions include JSON-LD output, archive page listings, breadcrumbs, comments and post comments, a setup wizard, and minimal settings.

How do you get started?

Install and activate the plugin, then use the setup wizard to begin configuring structured data. Select suitable schema types, define templates or conditional fields, and review the output settings. If the site uses AMP for WP or AMP by Automattic, configure the corresponding compatibility options. When migrating from another schema plugin, use the import feature before checking representative pages.