Configure LinkedIn tracking in WordPress

Add LinkedIn Insight Tag for LinkedIn Ads Premium provides a WordPress settings screen for entering a numeric LinkedIn Partner ID, enabling the tag, and saving its configuration. You can paste the full tag code to help extract the Partner ID. The base setup covers regular public pages without editing theme documents or maintaining custom JavaScript.

The LinkedIn Insight Tag can help measure website activity from LinkedIn campaigns, support conversion tracking, and build matched audiences. LinkedIn Campaign Manager is used to manage campaigns, audiences, and conversion actions, and to verify tag activity. Local checks in the plugin do not confirm activity in Campaign Manager.

Premium coverage by site activity

WooCommerce pages

Premium includes LinkedIn Insight Tag support for product, cart, checkout, and purchase confirmation pages. This extends tag placement beyond regular public pages to key shopping steps.

Conversion IDs

Optional fields are available for product views, cart, checkout, and purchase confirmation. Create each conversion action in LinkedIn Campaign Manager, then enter its matching numeric conversion ID in the plugin. These IDs are separate from the Partner ID. Each step would normally use its own conversion ID; leave unused fields empty. Reusing an ID across steps reports them as the same LinkedIn conversion.

Custom event placement

A metabox lets you place custom LinkedIn event code on an individual post, page, or product. Use code generated by LinkedIn Campaign Manager or code you understand and trust.

Local setup checks

The Premium Tag Health and B2B Readiness panel reviews WordPress-side setup details, including the Partner ID, base tag activation, WooCommerce coverage and conversion IDs, custom event placement, and WordPress visibility. It does not validate the tag in LinkedIn Campaign Manager.

Installation and verification

1. Install and activate the plugin from the WordPress admin area.
2. Open Settings > LinkedIn Insight Tag and enter your numeric LinkedIn Partner ID. If you paste the full tag code, the plugin can help extract the ID. Check the saved ID before enabling the tag.
3. Enable the tag and save the settings.
4. Clear your cache, then verify the setup in LinkedIn Campaign Manager.

If your website uses plugin, server, CDN, or optimization caches, clear the relevant cache layers. LinkedIn may need real site traffic before Campaign Manager confirms that the tag is active. Verify the tag again after major theme, cache, CDN, or optimization changes.

The plugin does not create or manage campaigns or conversion actions, and it does not manage cookie consent or legal compliance. Configure your consent system and privacy notices for the requirements that apply to your site and audience. Premium updates and licensing are handled through Freemius; availability, plan terms, trials, renewals, account management, and billing are handled through its checkout and account system.