Create popup content and select where it appears

WP Popups Premium is a WordPress popup builder with a visual template editor for messages, forms, calls to action, social prompts, login windows, and other site notices. Customize popup content without coding, then set its position and show conditions. Common uses include EU Cookie notices, mailing-list forms, social-network prompts, and announcements.

The product lists five popup locations. Premium also adds top and bottom bars, fullscreen mode, and display after post content. Other listed Premium capabilities include opt-in forms for popular mail providers, AJAX login popups, and geolocation.

Set opening and closing behavior

Choose when a popup opens: after a delay in seconds, when a user scrolls a percentage of the page or a specified number of pixels, on exit intent, or when a visitor clicks an element with the popup trigger class. A timer can close a popup automatically. You can also configure the close button, Escape-key and outside-click closing, and automatic hiding when a visitor scrolls upward.

Choose which pages and visitors qualify

Combine display filters for pages, posts, templates, post types, taxonomies, statuses, formats, page types, parent pages, or page names. Visitor filters include visitor role, logged-in status, referrer, search-engine visitors, commenters, device type, bots and crawlers, query strings such as UTM values, and number of pages viewed. Scheduling can show a popup at a particular time, day, or date. Conversion rules can show or conceal one popup based on whether another popup has converted.

Connect existing forms and email services

The listed form plugin and service integrations include WP Forms, Gravity Forms, Ninja Forms, Contact Form 7, USP Forms, InfusionSoft, Jetpack, MailPoet, Mailchimp for WordPress, Postmatic, and generic forms. The Premium capability list separately names support for MailChimp, AWeber, Postmatic, MailPoet, Constant Contact, Newsletter extension, ActiveCampaign, and InfusionSoft. Use these integrations to present forms in a popup or connect existing form workflows to display rules.

Style popups and compare their results

Adjust font colors, backgrounds, borders, opacity, background images, and popup animations. Premium lists 40 additional animation effects. A/B testing compares popup performance. The plugin tracks impressions and conversions for social networks and forms such as Contact Form 7 and Gravity Forms. It also lists Google Analytics tracking with custom events and data sampling for sites with heavy traffic.

Configure, display, and track a popup

In the template builder, add a message, form, social content, or login option, then adjust its styling. Choose a position and opening trigger, and combine the display filters that apply. Add scheduling or conversion conditions when needed, then use analytics and A/B testing to assess performance. The product lists events for popup opening, closing, conversion, and form submission, so custom JavaScript events can be attached to those actions. Premium support is also listed as part of the edition.