ShopMagic PRO is a paid package of add-ons for ShopMagic, an email automation add-on for WordPress and WooCommerce. Build an automation by choosing an event, adding optional filters, then selecting an action such as sending an email or triggering an integration. Filters set the conditions for an automation; without them, it runs globally for its selected event.

ShopMagic runs inside WordPress and WooCommerce. Data remains in the site database unless an administrator configures an integration or another external connection.

Messages triggered by shop activity

Use automations for post-purchase follow-ups, review requests, product recommendations, cross-sell messages, welcome emails, transactional notifications, reminders, internal alerts and promotions. Workflows can respond to order status changes, including pending payment and cancelled orders, as well as custom statuses added by other extensions.

Product-specific content lets you vary email messages and designs based on what a customer purchased. Add UTM parameters to email links for Google Analytics, or personalize WooCommerce email content when the default messages do not meet your store’s needs.

What the PRO package includes

• Delayed Actions: schedule messages minutes, hours, days, weeks or longer after an event.
• Review Requests: send customers direct links to products they purchased so they can review them.
• Personalized Coupons: make individual coupon codes and deliver them automatically.
• Advanced Filters: segment customers by conditions such as order total, product category, payment method and shipping method.
• Manual Actions: trigger one-time emails for newsletters, product announcements and other campaigns.
• WooCommerce Subscriptions, Memberships and Bookings: create automations around relevant subscription, membership and booking events.
• Gravity Forms: build automations from visitor or customer form submissions.
• Slack: notify store teams about selected activity.
• Webhooks: connect automations to external services or systems through REST API.
• Flexible Subscriptions: respond to new subscriptions, status changes, renewals, trial endings and expiry events.

Customer lists and activity

Manage multiple lists for newsletters, promotions and product announcements. Opt-in and opt-out lists include unsubscribe links. Guest customer handling lets you view and target customers who ordered without creating an account.

An email queue supports delivery and store performance. Email history and logs display sent messages and executed actions. ShopMagic also supports Mailchimp list additions during checkout. Abandoned-cart recovery and WooCommerce SMS notifications are available through separate free add-ons, with Twilio used for SMS.

Setup and extension

Install ShopMagic and its PRO components in WordPress with WooCommerce available. Create an automation by selecting an event, adding filters if needed, and choosing an action. Configure the message, timing, recipients and integration settings, then review activity in the history and logs.

The PRO package includes its PRO add-ons and one-to-one priority email support. Developers can use the ShopMagic API to create custom events, filters, actions, placeholders, templates and integrations.