Track cart, checkout and registration activity

Conversion Tracking for WooCommerce Pro places service-supplied tracking code at WooCommerce actions, including cart activity, successful checkout and user registration. These events help distinguish products added to a cart, completed orders and new account registrations in campaign reporting.

Advertising integrations and Pro capabilities

Tracking settings include Facebook, Twitter, Google Ads, formerly Google AdWords, and custom tracking. Pro adds more Facebook event types, multiple Facebook pixels, Facebook Product Catalog, Bing Ads, and additional Twitter and Google Ads events.

Perfect Audience was removed in version 2.1.5 after the service was discontinued.

Google Analytics 4 events and data

When you enable the Google Analytics 4 integration and enter a Measurement ID, the add-on loads Google's gtag.js. You can choose product view, add-to-cart, begin-checkout and purchase events. Google Analytics also receives the page address and referrer, with the key parameter removed. Event data can include product IDs, names, categories, prices and quantities, plus coupon codes, order numbers, totals, tax, shipping and currency. Google sets its own cookies and receives the visitor's IP address and browser details. This integration does not send customer names, email addresses, phone numbers or postal addresses.

Configure tracking codes

Install and activate the add-on, choose an integration in its options, then enter the service details or tracking code for your campaigns. Review the cart, checkout-success and registration tracking points, and test the resulting events with the relevant advertising platform.

For successful-order scripts, available replacement values include {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency} and {payment_method}.

Published minimum requirements list WooCommerce 3.0, PHP 7.4 and MySQL 5.0. Plugin metadata lists WordPress 5.4 or later.