Analytics in the WordPress dashboard

WP Statistics Premium provides reports inside WordPress, with analytics data created and stored in the WordPress database. It uses cookie-less tracking and does not store personally identifiable information by default. The product is described as GDPR, CCPA, PECR, and cookie compliant by default; privacy options can be adjusted for different requirements.

The dashboard is designed for website owners, bloggers, marketers, and analysts. It offers an overview for beginners alongside detailed reports and configurable settings. No coding or technical knowledge is required to install and use the plugin. Logged-in users are not tracked by default, though tracking can be enabled in the settings.

Choose reports by the question

• Compare content and category performance, view popular posts and pages, and review author analytics.
• Check bounce rate across the website or for individual entry pages.
• Trace referrals through reports for referred visitors, referrers, search engines, social media, and source categories such as organic and paid search or social.
• Review geographic data for countries, cities, European countries, US states, and regions within your country.
• Break down visitors by browser, operating system, device category, and device model.
• Monitor online users in real time and customize the overview dashboard.

Campaigns, search data, and events

URL parameter tracking, including UTM parameters, helps analyze campaigns. Marketing Campaign Analytics shows which tagged campaigns drive visitors, and the built-in UTM Link Builder can generate and validate campaign URLs in the dashboard. Google Search Console Integration reports impressions, clicks, and queries. Custom Event Tracking lets you set goals based on clicks, pageviews, or events and monitor conversions.

DataPlus extends content tracking

The DataPlus add-on tracks custom post types as well as standard Posts and Pages. It also covers custom taxonomies, outbound link clicks, downloads, individual author performance, and detailed analytics for each country. Use these reports to examine activity across content, authors, resources, and campaigns.

Privacy and administration settings

Controls include data export and deletion, a privacy audit tool, enhanced IP hashing with a random daily salt, and Do Not Track support. Consent integrations work directly with CookieYes, Real Cookie Banner, and Borlabs Cookie; WP Consent API support connects with plugins such as Complianz and Cookiebot. Administrators can filter or exclude data by visitor role, IP, country, URL, and other criteria.

Email reports have customizable content. Role-based access controls determine who can view analytics or change settings, while optimization settings provide controls for handling data on high-traffic websites.

Installation and premium add-ons

Install WP Statistics in WordPress and activate it from the Plugins menu. Check that WordPress Date and Time settings are correct, then configure the extension settings; initial setup includes downloading the GeoIP database. Use the dashboard to review traffic and content reports. Premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and Marketing.