Add Tiktok Pixel for Tiktok ads Pro adds a TikTok Pixel to WordPress. After you switch it on, enter the Pixel ID, and save, the pixel records page views that TikTok Ads Manager can use to measure campaign activity and create audiences from site visitors. Setup is managed in WordPress without editing theme documents or connecting a TikTok account through the plugin.

Coverage by version

The free version adds the pixel to your website. When WooCommerce is active, it leaves out product, cart, and checkout pages. In Pro, turn on the store option to include those pages too. You can then define shopping events, such as add to cart or checkout, in TikTok Events Manager.

The plugin does not track purchases automatically or send order amounts and product details by itself. Define shopping events in TikTok Events Manager; use TikTok Event Builder or your own event code to send order amounts and product details.

Choose where event code runs

Pro provides an event-code box in the editor for posts, pages, and products. Code added there runs on that page only, as long as the pixel is switched on and a Pixel ID is saved. For sitewide placement, developer mode adds code you paste to every page. If you paste the complete TikTok base code in developer mode, switch off the standard pixel to avoid loading it twice.

Setup and check

Install and activate the plugin, open TikTok Pixel in the WordPress admin menu, switch on the pixel, enter your Pixel ID, and save. Clear your site, server, or CDN cache if one is active. For WooCommerce, enable the Pro store option to include product, cart, and checkout pages. Add any needed page-specific or sitewide event code, then use TikTok Pixel Helper to check the pixel and review any reported errors.

Visitor data and consent

When enabled with a saved Pixel ID, the plugin loads TikTok's script in visitors' browsers. TikTok's script can receive visit and event information, the page, a timestamp, IP address, browser and device details, and TikTok cookies. The plugin does not ask visitors for consent. If your site needs consent before marketing scripts load, use a consent management tool to hold back the TikTok script until visitors agree. The plugin does not manage ad campaigns or use TikTok's server-side Events API.

Plugin options remain in WordPress after deactivation unless you enable the option to remove them.